Athonet,
from zero to brand
A super project under the sign of inbound marketing
Athonet, a company specialized in the development of mobile cores for 4G and 5G private networks, has set a challenge: to stand out and emerge in a market dominated by big players. Challenge accepted! This is how we developed a project, from the definition of the brand strategy to the development of its new website, rich in accessible and engaging content.
client
market
Technology
time
20212022
Telling the invisible,
making it vivid and accessible
From strategy to rebranding
To "shape" Athonet and attract new customers and partners
What are mobile networks? And how do we represent them? But most importantly, who is Athonet?! An SME with great ambitions that supplies unique and highly innovative solutions. That is why we decided to begin by defining a solid brand strategy that would later guide us in the creation of a coordinated graphic design rich in applications as to to express Athonet’s innovation and technological leadership in the field of private cellular networks in the world.
What are mobile networks? And how do we represent them? But most importantly, who is Athonet?! An SME with great ambitions that supplies unique and highly innovative solutions. That is why we decided to begin by defining a solid brand strategy that would later guide us in the creation of a coordinated graphic design rich in applications as to to express Athonet’s innovation and technological leadership in the field of private cellular networks in the world.
Before anything else, the website
The new core of the Athonet communication.
It all started with a request, “Will you do our business card over?”. From there, we got to a completely revamped website, designed to offer clear information about the different solutions, services and applications of Athonet’s offerings, simplifying the navigation and the access to informational content.
It all started with a request, “Will you do our business card over?”. From there, we got to a completely revamped website, designed to offer clear information about the different solutions, services and applications of Athonet’s offerings, simplifying the navigation and the access to informational content.
Then, the Content Strategy
How do we tell about something that cannot be seen? Actually, we asked this question ourselves early on, so that while designing the website we could think about the best ways to tell complex concepts. The choice fell on video tutorials, demo videos, and videos showing the applications of Athonet solutions for different market verticals. All the way to case studies … but that’s another story 😉.
All this for Inbound Marketing
With the assets created, we deployed an inbound marketing strategy to attract and convert new potential customers and partners. Consistent production of high-quality informational content allowed us to work well in the attraction phase and helped boost the engagement and conversions.
The results
In 2023 the company was acquired by HPE – Hewlett Packard Enterprise – confirming the value of the brand and its solutions for the private cellular networking sector. Bear in mind that it didn’t depend on us, but we like to think we helped a little.
