Lead strategy
for SIPA
Lead generation at its best 🚀
To present complex services and technologies in a targeted and effective way, we gathered and profiled high-quality contacts, offering users a personalized experience and tailored content!
client
market
Packaging
time
2024
A top-notch lead generation journey🎀🎀 !
🎯 From PET to Leads!
Active for over 40 years in PET packaging, SIPA needed to communicate a complex offering more effectively – one often not fully understood even by potential clients. The challenge was to translate this complexity into clear, useful, and accessible content, capable of generating qualified leads and strengthening international positioning.
With Unlock Your Knowledge on PET Packaging, we developed a tailor-made lead generation journey: LinkedIn campaigns, a landing page with an interactive wizard, and 14 white papers as magnets—all integrated into HubSpot to manage data, leads, and post-acquisition communications. ✨🧙🏻♂️
First things first: a workshop!
🍺🖍️ The project began with a series of dedicated workshops that allowed us to map out strategic topics and the priorities of the different stakeholders.
Using design thinking approaches (5W+H, Brainwriting 6-3-5, BAD), we gathered concrete insights, creating a common and shared foundation on which to build the digital strategy.
🪡🧵
A tailor-made funnel
From LinkedIn campaigns to nurturing, we built a dynamic and personalized lead generation journey.
🪂 A landing page, enhanced with an interactive wizard, guided users step by step to discover the most relevant content – improving the experience while also collecting valuable data to better segment and qualify contacts.
🧲❤️🔥The magnet: a series of white papers
To attract and nurture leads, we created 14 vertical white papers focused on three main areas of interest: market trends, sustainability, and cost reduction.
🤖✍️🎨Each piece of content was developed from complex corporate materials and industry analyses, reworked with the support of AI, design, and copywriting to provide the target audience with focused and engaging answers—translating technical complexity into a clear and accessible resource.
Turning data into valuable relationships 🏆🤝
The entire flow—from lead ad campaigns to the landing page’s Smart Form—was integrated with HubSpot, the company’s CRM, for delivering the white paper and managing more targeted and engaging post-acquisition communications.
Smart data management that turned the first contact into a valuable relationship.🤵🏻💍👰🏻
🧮 And the results?
“Unlock Your Knowledge on PET Packaging” represented a decisive step for SIPA toward clearer, more structured, and more effective communication. The project strengthened brand visibility and made it possible to present the offering in a targeted way, generating quality leads genuinely interested in the proposed services and technologies.
