Introducing Ley,
the beer flour
Identity and strategy for an innovative food brand
A startup with a mission we truly care about. For Ley, a Circular Food brand, we developed the brand identity and designed a strategy that brings to life a coherent communication ecosystem capable of presenting Ley as an innovative and sustainable product.
client
market
Food
time
20212023
"A brand that connects
the dots__ ✍🏻
A well-rounded identity for a circular product 🌿
Ley is an innovative startup that transforms spent beer grain into flour, creating sustainable and nutritious products with a strong circular value. We supported Ley in building a strong and recognizable identity, capable of presenting a range of unique products through a coherent and impactful visual narrative.
Naming, branding, packaging… and then ready, set, go across all communication channels!
Consistency and storytelling 🎨👗💪
We created a communication ecosystem capable of delivering Ley’s brand promise at every touchpoint, every single day: products that are good, healthy, and respectful—of both the environment and people. ❤️
♻️ Choices that matter
A customer experience refined down to the smallest detail. Ley’s circular approach is reflected in its packaging as well, made with Favini Shiro Echo paper—100% recycled—and a separate primary plastic pack to ensure easy and proper disposal.
Every decision was made to combine sustainability and functionality, without losing sight of the brand’s aesthetics and recognizability.
mmm… the goodness of beer! 🌾✨
Beer flour—obtained through an internationally patented process—is the key ingredient in every Ley product.
That’s why we placed it at the heart of our story. A sort of ‘beery common thread’ that connects images and words through a fresh, narrative language that educates with ease. Because beneath the foam… there’s a whole lot of substance! 🍺✨
From creation to content activation 📲🌍
Every channel reflects Ley’s storytelling in a coherent and coordinated way. From recipes to educational content, all the way to collaborations with micro-creators, the consistency between visuals, copy, and formats ensures that every touchpoint contributes to a complete and immersive brand experience.
The result? 🪴
Ley immediately started attracting attention: trade fairs, events, features in industry magazines and beyond. The path we set in motion not only enabled the creation of a clear and recognizable identity and communication system, but also gave the brand visibility, beginning to build a direct connection with people who share the same values.
