Lucaprint
Reload
All communication, a single direction.
For Lucaprint, we developed a journey built on strategy, brand identity, content, and performance, supporting a new, complete, and consistent communication ecosystem.
client
market
Packaging
time
2024
The right mix of strategy, agile, and production 📯🦩
A united breakthrough!
With over 70 years of experience in the paper converting industry, the Lucaprint Group needed to renew its communication, bringing coherence and depth to a broad and diversified offering, with sustainable and high-quality solutions. We guided the client through a 360° journey: strategy, brand identity, content, and performance, supporting the creation of a new communication ecosystem, with consistency and strong visual impact across every touchpoint. Every activity carried out is part of an organic system that grows, adapts, and evolves with the brand’s needs! 🪴
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First things first, let’s workshop!
To build something solid, you need strong foundations. We involved all Lucaprint departments in a series of internal workshops.
Objective: to clarify ideas on target, goals, and messages. An active and shared listening process, aligning everyone toward a common direction.
First the strategy, then the brand
🧭 With Lucaprint, we built the foundations of the new communication strategy on 5 pillars that guide every piece of content and every action: a compass to always keep the direction clear!
📯 Then comes structure: guidelines, fonts, colors, style, tone of voice, applications. Everything needed to build a strong and recognizable identity, across every format and on every channel.
📣 Coordinated visual identity
From business cards to trucks: everything speaks Lucaprint. We turned every surface into a branding opportunity.
🚚💥💥
Every element has a recognizable, solid, and consistent identity. The brand moves, travels, delivers, communicates. Always in the same language. Always Lucaprint.
🏠 Website: Lucaprint’s new home
User-friendly. Manager-friendly. SEO-friendly. Everything-friendly. Fresh look, bold identity. The new website is the beating heart of Lucaprint’s communication. Simple design, smooth navigation, clear content. It tells their story well—who they are, what they do, and why they’re worth choosing.
🌐✨ Case studies, sector-specific solutions: a website made to be used, not just looked at.
🔍 And it’s Google-friendly — categories, products, sectors, keywords: everything works to be found by the right people.
📢 🥷🏾 Agile marketing
After the go-live, we set up continuous support, alternating between consultancy moments and the delivery of new outputs. We manage content production, creativity, and advertising campaigns. But above all: we’re there. We’re there every day—ready and flexible to respond to Lucaprint’s real needs, even the unexpected ones. 😅
Social, with performance in mind
We created social templates, manage the editorial plan, Canva setup, and operational guidelines. Supervision, creative support, and the production of more complex content, including newsletters. Everything aligned with the strategy and ready to use.
SEO, content optimization… but also ads on Meta, Google, and LinkedIn designed to boost brand awareness and engage the right audience. In less than a year of activity, the results speak for themselves.
VIDEO 🎥💪
A “hero” video: originally created to present a project submitted for an award, it has become an output capable of effectively summarizing all the key concepts of Lucaprint’s communication: clarity, creativity, sustainability, and honesty.
And the fairs!
We shape trade fair presence: concepts, setups, activations to increase brand visibility at the event, geo-targeted ads, and nurturing for the warmest and most interested leads.
Pre- and post-event strategies to turn every event into an opportunity to get noticed. And Lucaprint no longer goes unnoticed.
The results? The numbers speak for themselves!
In less than a year of activity, thanks to the new integrated strategy, Lucaprint has strengthened its communication in a consistent and distinctive way, consolidating its brand positioning and building a fluid, high-performing communication ecosystem. An effective foundation on which to build visibility and engagement across all touchpoints. 📦🍀❤️🔥!
