Gratta&Griglia
with Weber
One prize a day for 28 days: let the Weber contest begin
A digital scratch card to light the barbecue passion. Many daily prizes and a special final prize. Here's how we created the Gratta&Griglia (scratch&grill) contest: daily raffles, social ads and many many newsletter subscribers!
client
market
Food & Beverage
time
2023
Lead generation with a capital L (and even the capital G)
A digital scratch card
Easy, amusing and instant
Since our goal was to maximize the number of participants and the number of leads acquired, we came up with a really “pop” solution. 28 days, 28 prizes up for grabs, and at the very end, a fantastic Weber Traveler for one of the participants. The whole contest was managed in a centralized and automated way, so as not to go crazy with the daily draws.
Since our goal was to maximize the number of participants and the number of leads acquired, we came up with a really “pop” solution. 28 days, 28 prizes up for grabs, and at the very end, a fantastic Weber Traveler for one of the participants. The whole contest was managed in a centralized and automated way, so as not to go crazy with the daily draws.
Social ads and creators
A killer mix to let everyone know
To give the contest the right visibility, we carried out intensive social activities: on the one hand advertising on Facebook and Instagram, and on the other hand we activated collaborations with influencers to draw the attention of the Weber community and expand to new audiences.
The results
Well-trained fingertips were needed to scratch on the device and have the chance to win a prize every day. In the 28 days of the contest, the Weber game scored excellent results:
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