Weber,
Forever
The essence of the Weber brand, in a multichannel campaign
An authentic storytelling, a contest with a prize we would have wanted to win ourselves (but it was impossible, according to the rules 😅), a team of top influencers, a series of special online and offline initiatives, and four months of lasting mouth-watering excitement.
client
market
Food & Beverage
time
2024
Forget diamonds, only Weber is forever!
Barbecuing is a unique experience...
... let's make it even more unforgettable!
Every Weber barbecue is a travel companion, capable of creating unique moments that stay etched in memory. With the “Weber, forever” campaign, we decided to offer an unforgettable experience! In addition to the juiciness that oozed from every piece of content, participants had the chance to win a dinner at the original Weber Grill Restaurant in Chicago, as well as a daily instant win of fantastic Weber prizes for four months.
Every Weber barbecue is a travel companion, capable of creating unique moments that stay etched in memory. With the “Weber, forever” campaign, we decided to offer an unforgettable experience! In addition to the juiciness that oozed from every piece of content, participants had the chance to win a dinner at the original Weber Grill Restaurant in Chicago, as well as a daily instant win of fantastic Weber prizes for four months.
Big influencer & food creator
The online team...
We collaborated with some of the most popular influencers in the food world, including Max Mariola, Ruben Bondì, Federico Fusca, and Andrea Mainardi. Several videos, stories, and reels were produced to inspire and engage an even wider audience, authentically conveying the Weber BBQ philosophy in an engaging way.
We collaborated with some of the most popular influencers in the food world, including Max Mariola, Ruben Bondì, Federico Fusca, and Andrea Mainardi. Several videos, stories, and reels were produced to inspire and engage an even wider audience, authentically conveying the Weber BBQ philosophy in an engaging way.
Demo & showcooking
Become a Grill Master yourself!
With over 100 events held nationwide, Weber Grill Masters brought the campaign concept to life, creating unforgettable moments and personally embodying the slogan “Weber, Forever.”
With over 100 events held nationwide, Weber Grill Masters brought the campaign concept to life, creating unforgettable moments and personally embodying the slogan “Weber, Forever.”
And our influencers didn’t hold back either! Together with each of them, we organized events at the official Weber stores in Rome, Verona, Bologna, Como, and Reggio Emilia, where they showcased Weber products by creating original recipes with locally sourced ingredients, chosen based on the location.
Forever and ever
Launched on March 9 and concluded on July 9 with the final contest drawing, the Weber campaign exceeded expectations across all channels!
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